The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 that includes advertisements, video, workshops, sleepover events and the publication of a book and the production of a play.
The problem is, we’re so bombarded by unattainable standards of beauty – in magazines, TV, adverts, on social media – that we undervalue the true beauty in ourselves. More than half of women globally agree that when it comes to how they look, they’re their own worst critic. Our perception of ourselves is far less positive than it should be.
Brand History The Dove brand, founded by Lever Brothers, began in 1957. When the brand first began, they sold beauty soap bars. They have since expanded to produce a wide range of personal care products including “body wash, deodorants, body lotions, facial cleansers and shampoos and conditioners”.
In 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Fund in 2006 by Geyner Andres Gaona. It purports to be “an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves”. Dove have created a number of largely online-only short films.
New Dove global research reveals that beauty anxiety persists among women and girls. Most women are unable to recognize their own beauty, which can greatly impact their self-esteem and confidence. Only 4% of women around the world currently consider themselves beautiful. Further, when girls feel bad about their looks more than 60% (age 15 to 17) avoid normal daily activities such as attending school, going to the doctor, or even giving their opinion.
What went wrong?
Top Dove Products That Are Full Of Damaging Harmful Ingredients
Product #1: Dove Daily Moisture Hair shampoo
Supposedly, this item contains the following benefits:
- Dove Damage Therapy Daily Moisture Shampoo helps to reduce static and remove product build-up to leave hair naturally balanced, healthy, and pampered.
However, what does it really include? Ingredients:
Water (Aqua), Salt Laureth Sulfate, Glycol Distearate, Cocamidopropyl Betaine, Sodium Chloride, Fragrance (Parfum), Glycerin, Dimethicone, Dimethiconol, Acrylates/Beheneth -25 Methacrylate Copolymer, Styrene/Acrylates Copolymer, Guar Hydroxypropyltrimonium Chloride, Citric Acid, TetrasodiumEdta, Amodimethicone, DmdmHydantoin, Peg-45M, Tea-Dodecylbenzenesulfonate, Cocamide Mea, Lysine Hcl, Arginine, Peg-9M, Cetrimonium Chloride, Ppg-9, Propylene Glycol, Methylchloroisothiazolinone, Methylisothiazolinone, Mica (Ci 77019), Titanium Dioxide (Ci 77891), Yellow 5 (Ci 19140), Red 33 (Ci 17200).
Product #2: Deep Moisture Body Wash
- Enjoy softer, smoother skin after just one shower with this moisturizing body wash that leaves skin feeling cared for.Get softer, smoother skin after just one shower.
The inside view of these ‘natural nutrients’:
Water (Aqua), Cocamidopropyl Betaine, Salt Hydroxypropyl Starch Phosphate, Lauric Acid, Sodium LauroylGlycinate, Sodium Lauroyl Isethionate, Hydrogenated Soybean Oil, Glycine Soja (Soybean) Oil Or Helianthus Annuus (Sunflower) Seed Oil, Sodium Chloride, Glycerin, Fragrance (Parfum), Guar Hydroxypropyltrimonium Chloride, DmdmHydantoin, Stearic Acid, Citric Acid, Bht, TetrasodiumEdta, Methylisothiazolinone, IodopropynylButylcarbamate.
Product #3: Dove White Beauty Bar
Here is the original product that initiated this company. It hasn’t changed and the declaration is still the same:
This gentle cleansing formula contains ¼ moisturizing cream to give you softer, smoother, more radiant looking skin vs. ordinary soap.
The formula is the same also, but the components sound less lovely:
Salt Lauroyl Isethionate, Stearic Acid, Salt Tallowate Or Salt Palmitate, Lauric Acid, Sodium Isethionate, Water, Sodium Stearate, Cocamidopropyl Betaine, Salt Cocoate Or Salt Palm Kernelate, Fragrance, Sodium Chloride, TetrasodiumEdta, TetrasodiumEtidronate, Titanium Dioxide (Ci 77891).
The Truth Behind The Ingredients
- Methylisothiazolinone–It is a cytotoxin that may affect different types of cells. Its use for a wide range of personal products for humans, such as cosmetics, lotions, moisturizers, sanitary wipes, shampoos, and sunscreens, more than doubled during the first decade of the twenty-first century and has been reported as a contact sensitizing agent by the European Commission’s Scientific Committee on Consumer Safety.
- Fragrance/Parfum–Of the thousands of chemicals used in fragrances, most have not been tested for toxicity, alone or in combination. Many of these unlisted ingredients are irritants and can trigger allergies, migraines, and asthma symptoms.
- TetrasodiumEdta–While it does have a dubious history in the way it’s made, the final chemical is not a carcinogen. It’s used in small amounts in formulas a a chelating agent, binding with metals to make lotions more stable and soaps lather better without the interference of metal ions.
- Sodium Tallowate–Soap manufactured from animal fat is called sodium tallowate. 50% of a slaughtered steer is tallow and bones – the main ingredient of commercial mass-produced soap.
- Salt Laureth Sulfate–Like many other detergents, SLES is an irritant. It has also been shown that SLES causes eye or skin irritation in experiments conducted on animals and humans.The related surfactant SLS is a known irritant.
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